Reasons for true cloud UC

VanillaIP has always embraced the full and true principles of cloud service delivery and management, creating a reseller proposition that enables partners to control the entire customer experience, writes Iain Sinnott, Sales and Marketing Director. Partners benefit from an expansive product portfolio which includes an automated Webex/Broadworks platform, but with the added ability to blend in enhanced reporting, call recording, MS Teams integration and direct routing, two Call & Contact Centre application suites, fraud security, CRM integration, GSM extension endpoints, customer selfservice and integrated invoicing, all behind a single pane of glass. However, the customer experience is not simply about the sales and deployment elements; resellers need to own the day-to-day service delivery, issue resolution, solution evolution and technical/ diagnostic processes. Whilst VanillaIP’s support teams back up the partners, Uboss delivers a range of technical tools to support the triage of customer concerns and an SLA driven ticket system, engaging the UK based support team. Our industry is evolving faster than most, so product development, integration and flexibility are paramount. With over 140 people in the development team, VanillaIP positively encourages feature requests from resellers and their customers, meaning we are constantly evolving the product to meet the needs of businesses across the spectrum. We even run a quarterly reward for the best feature request submitted. There is no doubt that cloud solutions will own the market for SMB, midmarket and enterprise, but with so many productivity tools available and fighting for market share, resellers need to be able to integrate, as well as innovate, in order to meet the demands of their base. Businesses had to move fast in 2020 to adopt cloud services that enabled home working. Now, the task is to make the transition permanent and arm customers with the right technology tools to make them Reasons for true cloud UC productive in a changed world. We are into the early majority, but customers still need an incentive, or the commercial support, to move. VanillaIP resellers are mixing commercial incentives with beneficial business outcomes to make the transition irresistible to customers. We are also investing heavily in the training of our sales and onboarding teams to ensure the service is absolutely right for each customer and delivered perfectly. VanillaIP have been recognised as Best UC Hosted Platform for the last two years in a row at the Comms National Awards; not a coincidence, as the world suddenly needed true cloud UC rather than PBX replacement! Being cloud-based, we are fast, feature-rich, secure and accessible anywhere. No two VanillaIP resellers are the same, so come and join an exclusive club of unique cloud professionals.